The American rapper French Montana has released his long awaited sophomore album titled MC4, basically a mix-up of his previous Mac & Cheese tapes. Having some big names on the album namely – Kayne West, Nas and Kodak Black.
Montana has been teasing about the project since a while on social media, no wonder he had been feeding a lot social hype for the album.
Until recently, the rapper has come out with a fresh new single titled No Shopping featuring guest vocals and appearance from the hip-hop legend Drake. Drake and French have been teasing about the track over social for a while now.
The single has been produced by Murda Beatz and Noah “40” Shebib.
The single has seen a lot of controversy recently, being a target of much cross-fire between Joe Budden and Drake. The story unfolded through a snippet of No Shopping previewed by French Montana on May 11, 2016.
The track included Drake referencing rapper Joe Budden’s 2003 hit “Pump It Up” which was followed by Budden releasing three diss tracks prior to the song’s full release.
Regardless of the unnecessary feud among the artist, in void between; the song has gardened up quite a following. Why wouldn’t it, after all everyone wants to hear the latest abuzz of a commotion.
Unlike your normal guest features – Drake steels the track through his presence and follow on rap, though French raps equivalently as much. Somehow the emphasis just slips off French.
Raps taken on by French Montana are respectable and deeper sounding, in addition to the slow dark beat in background just blends it all quite good. Some awkward references of 6God and Serena Williams don’t justify the lyric flow. Basically it’s a pool of all ‘classic rap rant’.
Production quality is top notch and Drakes crispy rap adds to the energy of the song. Albeit more could be done, it’s still a memorable creation. French needs to establish more of his persona to stand out as a self-established artist with more creativity and energy.
A music video was published on Jul 29, 2016, within a matter of hours of a single day the track reached passed a 100k views on YouTube. Shot in the Dominion Republic, the video begins with both rappers with large mustaches playing Golf on the beach while messing around. Rest ill leave for you to watch and decide.
Let me know in the comments below what you guys think?