The summer brings in a new single of the line for Cole Swindell, where he shows how emotions of love are abruptly interrupted to a disturbing halt in his newest single – Middle of a Memory.
Middle of a Memory comes as the second single off Swindell’s sophomore album – You should Be Here.
Unlike his previous songs, this single adds to his all-time top 5 hit tracks that have been stirring up charts and audiences alike.
Originally for his first album, Swindell concentrated on writing a lot of his own songs, but for his second album chose other writers to add versatility to the story telling. This single saw lyrics written by Zach Crowell and Ashley Gorley along with Swindell himself.
For Swindell and band members alike, the single has been an important milestone and getting it out to Country Radio had been the all-time goal for the Warner music artist.
I wouldn’t be surprised seeing this single rise up the charts quickly, with prized self-titled track ‘You should Be Here’ already achieving No.1 spots on country airplay. The artist is quick on producing chart topping and Radio listening material that is not to be missed.
Middle of a Memory describes the emotional caught-up of love at first sight that clearly is mutual. Soon after going into a catastrophic dive, expressing how the two could have shared love, had they stayed together.
Beginning with slow guitar chords, with Swindell opening with “Baby, it just took one look at you. For me to change my one drink order to two” the song effortlessly transitions to a hearty and energetic chorus, which acts as the signature remembrance of the song.
Talking about emotions that most guys have come across, call it a ‘Big Level Bubble Burst ‘ the song is catchy heart break for people with a thing for recalling that faint feeling in the memory blocks.
While it definitely does not out perform “You should Be Here”, “Middle of a Memory” acts as a solid ballad that showcases Swindell’s improved improvisation and storytelling.
A video was released in August 2016 with some grabbing visuals of Swindell and his short lived love interest, in a simplistic yet emotional music video.